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Details

Seiring dengan kemajuan teknologi, pasar dan perilaku konsumen terus berubah. Merek yang peka dan kreatif dalam mengembangkan strategi pemasaran baru ditengah perubahan akan terus bertahan.

Content marketing merupakan strategi yang ampuh karena menyentuh sisi humanis konsumen, sehingga merek tetap relevan dengan desires dan anxieties mereka.

Workshop ini akan membahas berbagai pendekatan tersebut melalui metode pembahasan kasus dan participant centered learning ala business school.

Outline

  • How to develop Content Marketing Strategy to strengthen brand positioning?
  • How to design valuable and relevant content that attracts target audience?
  • How to use and mix channels to distribute content?
  • How to use analytics to improve marketing performances?
  • Cases from Retail, Entertainment Industry, High-Tech Companies, and others

Who Should Attend:
Brand Manager, Product Manager, Marketing Manager, General Manager, Sales Manager, Individuals who plan & implement brand decisions.
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