Advanced Customer Relationship Management

Managing relationships with customers has become a critical organizational competency. Get winning strategies for acquiring and retaining customers by leveraging the latest advanced technologies. This course will teach you how to select the right tools for your business— so it can grow today—and on into the future. Lagging means lost customers, which means damage to the bottom line. How do you keep your customers when they move to another company is nothing more than a mouse click and a minute away?

CRM is the answer. Customer Relationship Management, a strategy that leverages very advanced technologies is the way to cut to the 21st Century business chase.

• Overview of Customer Relationship Management
• Developing a Customer Strategy
• Customer Lifecycle Management and Lifetime Value
• Customer Relationship Management Technology
• Operational Customer Relationship Management
• Analytical Customer Relationship Management
• Collaborative Customer Relationship Management
• Customer Relationship Management  Project Management

FOR WHOM:Customer Service Managers/Staff, Sales Representatives, Admin Managers/Officers, Marketers, Supervisors, Team Leaders in various segments of the organization in both the Public and Private Sectors.       

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.