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Strategic Public Affairs and Government Relations
Creating a government and public affairs strategy

  • Understanding the principles of public affairs and government relations
  • Creating a government relations and public affairs strategy
  • Stakeholder analysis and management in public affairs
  • Understanding and mapping your public affairs and political landscapes

 

Outline

Creating a government and public affairs strategy
  • Understanding the principles of public affairs and government relations
  • Creating a government relations and public affairs strategy
  • Stakeholder analysis and management in public affairs
  • Understanding and mapping your public affairs and political landscapes
 Advocacy and positioning: developing a government and public affairs programme
  • Messaging for government and public affairs audiences
  • Positioning your organization and its business goals effectively with stakeholders
  • Using proof and persuasion to drive your messaging
  • Leveraging communication channels for a public affairs programme
 Implementing government and public affairs programmes
  • Understanding the dynamics of political jurisdictions to maximize results
  • Using different lobbying programme frameworks for your campaign
  • Utilizing the best tools and tactics to engage with stakeholders
  • Practical workshop in which learners develop their own public affairs programme
 Managing engagement with government officials and politicians
  • Identifying and understanding your targets: getting to the right people within government
  • Managing the dynamics of your relationship with government officials
  • Developing the right communications collateral for meetings with government officials
  • Practical workshop in which learners practice managing their encounter
 Strategic communications for government affairs
  • Aligning communications activities with government affairs programmes
  • Creative PR tools and tactics to generate publicity
  • Building relationships with journalists to secure press coverage for your public affairs initiatives
  • Practical workshop in which learners practice media interviews, with filmed interviews and feedback

Speaker/s

A distinguished team of facilitators who are eminently qualified professionals has been assembled to lead discussions in course of the workshop.

Special Offer

5% discount for 3-5 participants and 10% discount for 6 and above number of participants from the same organization.
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Alpha Partners is a reputable firm of Training and Management Consultants with many years of corporate training experience in Finance, Accounting, Auditing, Banking, Management, Information Technology, Oil and Gas Sector, Security, Engineering, Public Relations, Secretarial Studies, Leadership, Marketing and other fields of human endeavour.

We are one of the leading players in the profession. Our firm, a multi-disciplinary one with highly talented, experienced and dedicated partners and staff who have experiences in different facets of working life was established in 1996 and has branches in Lagos, Enugu and Awka.

We offer a wide range of professional services, which covers audits, accounting, finance, taxation, ICT, security, engineering, insurance, human resources management, secretarial and consultancy services in all ramifications.

Our numerous clients attest to the high quality services we offer which contribute in no small measure in ensuring sound and efficient management of their resources.

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